Guangdong Weking Group Co., Ltd. is one of the largest electric rice cooker manufacturers in China. Founded in 1995 in Jiuzhoujiang Economic Development Zone in Lianjiang City, with several years' unremitting efforts, our company now has developed into one of the most professional, largest, strongest domestic electric appliance producer combining the R&D, production, and sales in the industry.
In 1996, Weking realized our first transformation from an accessories supplier to an electric rice cooker OEM of certain scale. Up till 2006, Weking's annual output of electric rice cooker exceeded 20,000,000 pieces, springing up to the top place in the industry. In Aug. 2006, Lianjiang Municipal Government and Shunde District Government marked out 666,666 square meters to set up Weijian Industrial Park, which will turn into the largest electric rice cooker production base in the world after its construction. This action shows the governments' firm resolution to support Weking's setting up a world's top electric rice cooker production base. At that time, Weking will grow into an incorporate electric rice cooker manufacturer integrating the sale of accessories and the production and assembly of electric rice cookers into a whole and our annual throughput of electric rice cooker will be doubled and redoubled.
Weking started our brand development strategy to realize our second transformation of becoming a large-scaled OEM supplier. In June 2006, Weking Group Shunde Marketing Co., Ltd made our formal appearance in the world and began to break into the domestic electric appliance market. In Sept. of the same year, Guangdong Weking Group came into being, which marked that Weking formally began to walk towards a group.
Up till last year, Weking had set up four large production bases respectively in Lianjiang, Zhongshan, Shunde, and Panyu, and had established 9 subordinates, namely, Lianjiang Weking Electric Appliance Co., Ltd., Zhanjiang Weking Electric Appliance Co., Ltd., Zhanjiang Weking Real Estate Co., Ltd., Zhongshan Weking Electric Appliance Co., Ltd., Guangzhou Weichengkun Electric Appliance Co., Ltd., Guangdong Weking Group Shunde Electrical Appliance Co., Ltd., Guangdong Weking Group Electric Appliance Marketing Co., Ltd., Foshan Shunde Weking Life Electric Appliance Co., Ltd., and HK Weking Electric Appliance Co., Ltd.
In 2007, Weking established a new factory manufacturing blenders, kettles, coffee makers and refrigerators. All these new products are of the latest fashion design, and reach the strictest test requirement.
Weking's internationalization runs stably and rapidly with our international sales network covering more than 30 countries and regions including Southeast Asia, Europe, North America, Africa, and Oceania. Weking has built up 50 branches, over 3,000 retail points, and over 2,000 after-sales service and repair points, covering 30 provinces, municipalities, and autonomous regions. Guided by the service tenet of honest management and mutual benefit, Weking's marketing strategy is to win a long-lasting victory in the fierce market competition.
Weking people persistently spur themselves to forge forward and the leadership make full use of the management strategy of "putting people at the first place and treasuring, cherishing, respecting, utilizing people" and the principle of "respect, modesty, innovation, difference, activity, persistence" to carry forward and extend the connotation of our company culture.