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Home >News >CCCME News > Content

德国拓展电子商务市场

Publish Time:2022-03-16 00:00:00 Source:贸促会贸易报社 中国贸易报社

德国联邦电子商务和邮售协会日前公布的数据显示，2021年，德国网上商品销售总额从前一年的833亿欧元上升到991亿欧元。96.3％的德国消费者对线上交易表示“满意”或“非常满意”。该协会预计，2022年，网上商品销售额将超过1100亿欧元，并在未来几年保持较高增长率。近年来，电子商务对德国消费者越来越具吸引力。巴伐利亚广播电台刊文指出，德国消费者的线上采购行为出现了两个新趋势：一是消费主体不再只是年轻人。去年参与网购的消费者中，至少有一半年龄在50岁以上。二是电子商务领域不断拓展，除了服装、电子产品等，食品、药品等日常用品线上市场开始快速增长。数据显示，去年德国网上日常用品销售额为94亿欧元，同比增幅达36.4％。

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